Auctions & Rentals: Creative Solutions for the Market Shift
“The more arrows you have in the quill, the more you have a client for life,” says Eddie O’Sullivan, Founder of Elevation Real Estate. On a panel with Anthony Navarro, Founder of Harper Real Estate; and Michelle Balog, Founder of Bay Real Estate, these Side partners share how diversifying their client advisory portfolio helped them create newfound value during this time.
Accelerated Change Drives Opportunity for Top Agents
At our recent Side Evolution Virtual Forum, change and opportunity were pervasive themes across 30 thought-provoking sessions featuring 90 industry speakers. Also apparent? The best practices and nimble mindset that have sustained—and strengthened—these leaders during this unprecedented time.
GaryVee: Are You Using the Right Mix of Social Media Platforms
In his keynote address for Side Evolution Forum, world-renowned serial entrepreneur, investor, and influencer Gary Vaynerchuk shares specific tactics for understanding and integrating the use of each social channel into marketing strategies, helping real estate companies and top-producing agents drive both productivity and profitability.
Why YOU have a competitive advantage right now
How has COVID-19 changed the trajectory of real estate? PropTech insiders Clelia Peters, President of Warburg Realty and Venture Partner at Bain Capital; and Patricia Nakache, Managing Partner of Trinity Ventures, share their investment perspective.
How a One-Page Strategic Plan Can Drive 50% YoY Growth
Clarity is power. Using a one-page strategic plan, Side Partner Brett Jennings of Real Estate Experts drove 50% growth year over year, and more than tripled his team size in just under two years.
Celebrating Agent Boss Women on Women’s Equality Day
In this panel, Side’s Chief Broker Officer Hilary Saunders speaks with agent boss women Michelle Kim of Mosaik Real Estate, Jen Larson and Katie Moe of Arrive Real Estate Group, and Susan Fixsen of Pacific Oak Real Estate to learn how to learn how their empathy, adaptability and bias for action kept their businesses thriving during this time.
Brand-Building in a Time of Crisis
In this Side Evolution panel, Side’s Brand Strategist Dre Koval discusses the challenges of maintaining an authentic real estate brand with three expert brand builders, Michael Slate of Elevate Palm Springs, David Oliphant of Ocean Blue Real Estate, and Kevin Gueco of Kinoko Real Estate.
Side Evolution Virtual Forum
To succeed, you must evolve. This week’s Side Evolution Virtual Forum provided insight from the best minds in real estate on how to tackle current global, economic, and industry shifts and come out on top.
Under the Hood with Growth Marketing
Most marketing services offered to agents are strong on buzzwords but weak on results. Side does things differently, by leveraging real-time data to help partner agents make decisions on how to optimize marketing spend to hit achievable growth goals.
Tea with GaryVee & Side Partner Alex Wang
Side partner Alex Wang sat down with Gary Vaynerchuk on Tea with GaryVee to ask what top agents can do to work together to disrupt and elevate the real estate industry.
A New Way to Empower Your Top Agents
Nicole Lopez PartnerTrue Houston
Nicole Lopez, the Founder of True Houston, provides the top agents on her team with their own brand catered to their unique market.
Side Supports Agent Entrepreneurs
Nicole Solari PartnerThe Solari Group
Entrepreneurs at heart, the best agents are always studying, growing, evolving, and looking for ways to enhance their business. See what happens when these agents join forces with Side.
A League of Our Own; How Side Broke the Brokerage Mold
Paul LevineSapphire Ventures
Paul Levine, the Managing Director of Sapphire Ventures, heard pitches from over 300 companies, 100 of those in real estate PropTech, and he chose to invest in only one; Side. Watch the video above to learn why.
A Community Built to Elevate the Industry as a Whole
By partnering exclusively with the best agents in the country, Side is working to elevate the home buying and selling experience for consumers across the country.
60 Side partner agents and teams named America’s Best
We’re ecstatic to celebrate the 60 Side partner agents and teams named to REAL Trends 2020 America’s Best list. This honor is reserved for the top 1.5% of all 1.4 million agents in the country and is based on 2019 closed sales volume and closed transaction sides
Unbelievable Growth, Unlimited Potential
Michelle Kim, the Founder of Mosaik Real Estate, shares the story of her extraordinary annual production growth in this 30-second video.
Inman Connect Now 2020 – Different Voices
Side showed up in force at Inman Connect Now to represent our amazingly diverse community. Executive leaders and Side partner agents shared tons of valuable insight on how to brand, build, and grow a sustainable real estate business that can withstand market shifts.
Built to Stand the Test of Time
“Side’s future-forward model is custom-built for my business. It’s ahead of the curve in terms of providing an elegant solution that will adapt, grow and evolve with the ever-changing real estate industry.”
Thrive Through Market Shifts
Tyson Robinson PartnerTrillion Real Estate
Tyson Robinson, Founder of Trillion Real Estate, explains how partnering with Side gave him the technology and expert guidance needed to grow and scale his business across multiple channels.
Kofi Nartey PartnerSociety Real Estate + Development
Side is thrilled to welcome our newest partner, Society Real Estate + Development, to our network. Society offers residential real estate, commercial real estate, new development, and investment and vacation home opportunities to clients.
Connecting Small Businesses
Robb and Bryn Stroyke PartnerStroyke Properties Group
South Bay – made up of Manhattan Beach, Hermosa Beach, and nearby cities – is an incredibly close-knit community. Brothers Robb and Bryn Stroyke, the co-founders of Stroyke Properties Group at Bayside, want to make sure it stays that way.
A Brand of Positivity
Michael Slate PartnerElevate Palm Springs
Side partner agent, Michael Slate, Founder of Elevate Palm Springs, shares how he’s working to defuse stress and deliver positivity and solutions to his past, present, and future clients.
Ask Me Anything – Rick Sharga and Brett Jennings: This Time, It’s Different
This week, Rick Sharga, nationally renowned real estate, mortgage, foreclosure expert, and former CMO of Ten-X, joined Brett Jennings, the data-driven Founder of Real Estate Experts, to discuss COVID-19’s impact on the housing market.
Last Week In Side – April 15, 2020
with Kevin Gueco PartnerKinoko
This episode showcases Inman Editor-at-Large and Side Board Member, Clelia Peters, gives the skinny on Zillow’s 3D Home tool, and highlights Side partner, Kevin Gueco, speaking on the importance of teams.
Last Week In Side – April 10, 2020
with Brett Jennings PartnerReal Estate Experts
In this episode, we talk to C.A.R. Chief Economist, Leslie Appleton-Young, Real Estate Experts Founder, Brett Jennings, and discuss real estate as an essential service.
Real Estate is Still the Safest Place to Be
Brett Jennings, Founder of Real Estate Experts, uses long-term market data to illustrate why real estate is still the absolute safest place to be, even amidst COVID-19 concerns.
Side Partners Giving Back
Nicole Lopez PartnerTrue Houston
See how True Houston Founder, Nicole Lopez, is donating her time to help Houston families affected by COVID-19.
Navigating COVID-19: A Guide for Real Estate Business Owners
Wilson Leung PartnerOwn Real Estate
Wilson Leung, the Founder of Own Real Estate, shares how the COVID-19 pandemic is impacting his business.
Side’s Texas Launch Party
Our team put on our finest cowboy boots and headed out to the Houston Rodeo to celebrate our Texas launch in style. Here are the highlights.
A World of Opportunity to Grow
Jeff Rosa PartnerMarket Real Estate
If building a successful business was easy, everyone would do it. But the truth is, it takes a lot of hard work, planning, dedication, and hustle. No one knows this better than Side partner Jeff Rosa, Founder of Market Real Estate.
CRS Sell-a-bration 2020
On February 14th-16th, 2020 – hundreds of highly experienced CRS designees gathered in Orlando, Florida for CRS Sell-a-Bration®. Participants had the opportunity to attend sessions hosted by some of our Side partners.
ICNY 2020 Highlights
On January 28th, 2020 – real estate agents from all over the country descended upon the Big Apple for an action-packed week at Inman Connect New York.
Tech Designed for Top Agents
Ed Wu Chief Technology OfficerSide
Side co-founder and Chief Technology Officer, Ed Wu, explains what top agents are looking for when it comes to technology solutions that make their lives easier.
ICNY: A Gatsby-Style Side Soiree
On January 29th, just steps from the hustle, bustle, and glaring lights of New York Times Square, top agents attending Inman Connect New York had an opportunity to experience the roaring 2020s.
Introducing our New Managing Broker of Texas
Cathy Treviño Managing Broker of TexasSide
We’re thrilled to announce that Cathy Treviño has joined Side as our Managing Broker of Texas! A respected real estate industry veteran, Cathy brings over 22 years of experience to Side. Cathy will oversee the expansion of partnerships with the very best agents across Texas.
2019 Year in Review – Side’s Growing Agent Community
Thanks to new partnerships, the Side community has grown and evolved into a diverse and dynamic network unlike any other in the industry.
Big Firm Benefits, Boutique Freedom
Robb and Bryn Stroyke PartnerStroyke Properties Group at Bayside
Robb and Bryn Stroyke, owners of the Stroyke Properties Group at Bayside, explains how Side is “allowing people like us to have the benefits of a large firm but maintain the freedom of a smaller boutique”.
Neon Beach House Florida Launch Party
We celebrated our Florida launch by hosting an invite-only Art Basel kickoff party intersecting art and real estate.
From Major League Baseball to Major League Properties
Matt Luke PartnerMajor League Properties
Belonging to revered organizations, both in baseball and in real estate, has empowered Matt Luke to achieve excellence.
Supporting the Very Best Agents
Anthony Marguleas PartnerAmalfi Estates
Anthony Marguleas’s team, Amalfi Estates, has been the number one for the past five years, and it was very important for him to work with a brokerage that exclusively supports the very best agents.
Agent-Owned Boutiques in SoCal
Jeff Rosa PartnerMarket Real Estate
Trillion Real Estate, Major League Properties, and Market Real Estate, agent-owned real estate boutiques serving San Diego County and surrounding areas, represent Side’s expansion in and around Southern California.
Side Launches in Florida
Donnie Pingaro Managing Broker of FloridaSide
With Side’s expansion into Florida, Donnie Pingaro, a recognized leader in the local real estate industry, will leverage his 27 years of experience, alongside Side’s technology and full suite of brokerage services, to help Side partner agents establish, grow and develop their own local boutique brands in Florida.
Collaboration, Not Competition
Mark Pages-Oliver and Lisa Caldwell PartnerRange Real Estate
Mark Pages-Oliver and Lisa Caldwell partnered with Side to build their boutique real estate brand, and soon found they got a lot more than brokerage services.
Technology’s Proper Place in Real Estate
Michael Silva PartnerHappen Houston
“Side puts the technology behind the agent, providing a better experience for the client.” says our first Texas partner agent Michael Silva.
#GetSocialSmart Series with Katie Lance
Recently, Side joined forces with social media expert Katie Lance to present a series of webinars focused on the hottest social media best practices for real estate. It’s Side’s mission to support the very best agents, so we foster close relationships with industry thought leaders.
Does a Recession Mean Another Housing Crisis?
Anthony Navarro PartnerHarper Real Estate
Anthony Navarro explains what to expect with the next recession and why, and offers actionable advice on how to talk to your clients about the impact it’s likely to have on real estate.
Recipe for Market Domination
Robb and Bryn Stroyke PartnersStroyke Properties Group at Bayside
Side partner agents, Bryn and Robb Stroyke, co-founders of Bayside Real Estate, and Anthony Marguleas, Founder of Amalfi Estates, are dedicated to serving the communities they call home. Working separately as two boutique companies that are supported by real estate brokerage, Side, this duo provides unmatched service up and down the bustling SoCal coast.
What Top Agents Want From Tech
Deniz Kahramaner PartnerAtlasa
We set out to define what top agents are looking for in tech by talking to the Side community. Learn why MoxiPresent makes the cut and see exactly what top agents want from tech.
The Best Version of Yourself
Rica Ruiz PartnerMeraki Real Estate
For Rica Ruiz, real estate is about so much more than buying and selling properties. She loves helping people, she puts her heart and soul into her work, and she wanted to build a brand that reflects the level of care she provides to her clients. After partnering with Side, Rica’s brand came to life.
Someone Has My Back
Anna Bellomo PartnerDistrict Homes
Anna Bellomo wanted to grow her own business and team, but she didn’t have the necessary resources to make it happen because she was doing it on her own, without any help. That’s where Side comes in. See how she’s able to grow now that Side has her back:
3 Steps to Better Online Lead Conversion
Mike Ramos PartnerMomentum Realty
Mike Ramos explains how he uses three simple steps to convert online leads. Watch, learn, and cut your client acquisition costs.
Means a Lot to a Lot of Women
Samantha Tov and Judy Cuong PartnerPortfolio Real Estate
Together with Side, Samantha Tov and Judy Cuong co-founded Portfolio Real Estate which supports and empowers dynamic women looking to become successful entrepreneurs.
Your Tech Should Work For You
Gary Saydah AssociateHELM Real Estate
Gary Saydah used to spend hours dealing with technology until he left his prior brokerage to partner with Side. Now Side does all the heavy lifting and Gary focuses on being the best agent.
Best of the Best
Nicole Solari PartnerLevel Up Realty
See how Nicole Solari, one of the best agents in real estate, found her home with a community of top producing agents that help her elevate her business.
Thrive Through the Shift
Brett Jennings shares how he gained market share in the last downturn. See what 5 clear steps you need to take now to dominate your market.
Taylor Hirst AssociateNavigate Realty
See how Taylor Hirst teamed up with Side and Navigate Realty to build a thriving business that supports her family.
You Make The Decisions
John Woodruff PartnerAethos Real Estate
See how John Woodruff, a third generation real estate agent, left the traditional brokerage behind and took ownership of his business, Aethos Real Estate.
2019 AREAA Global & Luxury Summit
Highlights from the AREAA Global & Luxury Summit in Beverly Hills with remarks from our CEO, Guy Gal, and Director of Partnerships, Alice Pak.
A Life-Changing Partnership
Hayley Kerstein AssociateElevation Real Estate
Hayley Kerstein took the opportunity to work with an amazing mentor and grow faster than she could have by figuring things out on her own.
A Whole New Experience
Vic Tran AssociateAscend Real Estate
Vic Tran partnered with Ascend Real Estate, a Side partner team, and doubled his transaction volume in under a year. See why Vic calls this “a whole new experience of real estate”.
A New Side To Real Estate
Our name is our mission. Side is an exclusive real estate brokerage that empowers top agents with the premium support, service, and system they need to create their own brand and grow their own business.
Grow your business and make millions more
Brett Jennings talks about how he conquered “Entrepreneurial Idiot Disease” to increase his production numbers. See what 3 things you need to finally become CEO of your own business.
Scream it From the Mountaintops
Stephanie Noble PartnerThrive Real Estate
See how Stephanie Noble partners with Side to improve the efficiency of her business, recruit the best agents, and increase her income.
Far From Being Alone
Anna Bellomo PartnerDistrict Homes
Even experienced agents need a network of trusted colleagues they can lean on for support. By partnering with Side, Anna Bellomo is able to leverage the resources and guidance she needs to help her business thrive and succeed while still being part of an exclusive community of top producing agents.
The Human Side
Ryan Bakalarski AssociateHELM Real Estate
Your brokerage makes you do the heavy lifting, leaving you with little time for anything else. For agents like Ryan Bakalarski, who constantly juggle the demands of work and personal life, finding a balance between the two can seem impossible.
Eddie O'Sullivan PartnerElevation Real Estate
Side provides agent partners like Eddie O’Sullivan with the leverage of a best-in-class platform and a team of industry experts.
Crossing $100 Million
With Side working behind the scenes to help grow and manage his business, Kevin Gueco has been able to focus on what’s most important: servicing clients and building his bottom line. The results have been astonishing.
Lived Up to Their Promises
Steven Huang and Dan Risman Jones PartnersAscend Real Estate
As a top-producing agent, you deserve a brokerage that delivers on its promises. Side delivers the full-service support top producing agents like Steven Huang and Dan Risman Jones need to grow their business and best serve their clients.
Given Us Our Life Back
For busy top producing real estate agents, striking a balance between work and personal life can be a serious challenge. By trusting Side to help manage her business, Kelli Griggs achieves the best of both worlds.
What We Wanted All Along
Stephanie Noble and Robert Yost PartnersThrive Real Estate
By relying on Side to manage and integrate their systems, Robert Yost and Stephanie Noble can enjoy all the upside of running their own business without the downside of operating their own brokerage.
Side is the Engine
Eddie O'Sullivan PartnerElevation Real Estate
Side works behind the scenes to fully implement your business plan so that you can focus on what you do best: serving your clients and winning more business. See how top producers like Eddie O’Sullivan work with Side to get things done!
My Own Company
You’re not just a top-producing agent, you’re also an entrepreneur. So why does your brokerage treat you like you’re an employee?
Agents Want to Stand Out
Marcus and Marlena Miller PartnersHELM Real Estate
Side provides agents like Marcus and Marlena Miller with the world-class branding they need to establish their own market-leading brand, enabling them to stand out and win more business.
Since partnering with Side, Kevin Gueco has built something bigger than himself: a better, smarter business that empowers him to deliver best-in-class service.
Faster, Better, Smarter
Kelli Griggs planned to operate her own brokerage, but realized that Side could help her build her own business without having to operate a brokerage.
Best Year Ever
Val Vandervort PartnerVertias Homes
See how 2018 has become Val Vandervort’s most productive year yet.
Marcus Miller PartnerHELM Real Estate
See how Marcus Miller built a world-class business at HELM Real Estate with the help of Side’s dependable crew.
They Work For Me
You matter more than your brokerage, so your brokerage should work for you. That’s what Side does for Kelli Griggs.
Michelle Kim grew her real estate business from $20M to $45M in less than a year. See how she built her own legacy.
Surpassed Our Expectations
Jeremy Villacarlos AssociateKinoko
Jeremy Villacarlos talks in detail about how Side has surpassed the team’s expectations by a factor of 10.
Own the Neighborhood
Val Vandervort PartnerVeritas Homes
Val Vandervort grew her real estate business to $97M since partnering with Side to help make her an unignorable presence in the market.
Invested in Your Success
Marcell Neri AssociateKinoko
Side gave Marcell Neri the technology and support he needed to double his year-over-year income.
The People Are Cool
Cori Tahara Director of OperationsKinoko
Side exclusively works with high performing individuals who are serious about fulfilling their potential with a top producing agent team.
Develop Your Own Team
Kevin Gueco grew his business to over $130M in sales since partnering with Side. See how Side helped him grow his own team.
Making money while you’re on vacation might sound like a fantasy, but with Side’s help, that’s exactly what Michelle Kim was able to do.
The Side App
A top agent’s time is way too valuable to spend on anything other than their highest priority – clients. Everything else should be streamlined.
How it Should Be Done
Val Vandervort PartnerVeritas Homes
Side listens to top producing agents like Val Vandervort and translates that into a platform that addresses her most important needs.
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