Videos

How Does An Agent Know They’re “Home”?

Michael Slate Partners

Elevate Palm Springs Real Estate

Michael Slate wasn’t actively seeking change. As a top producer at a boutique brokerage in Palm Springs, he was comfortable. After meeting with Side, Michael realized there was significant untapped potential to explore.

All For One: Why 3 Top Agents Came Together To Form a $200M+ Superbrand

Partners

Everhome Real Estate

Learn how three top agents came together to form a $200M+ superbrand, overcoming trepidation and uncertainty to launch a successful business.

What luxury clients want—and how to give it to them

Kofi Nartey Partners

Society Real Estate + Development

With a collective $5 billion in annual production, this panel of luxury agents share their insights on what it takes to serve high-end clients and expand your luxury real estate portfolio.

How to lay the foundation for new agent success

Michael Silva Partner

Happen Houston

Side believes that elevating the real estate industry starts with elevating the very best agents. Michael Silva, Side partner and Founder of Happen Houston, agrees. He applies a similar philosophy to his own team.

Side View: What’s the Best Lead Source for Real Estate?

Alex Wang Partner

Rainmaker Real Estate

Which real estate lead source claims the top prize: Zillow, Redfin, HomeLight, OpCity, Yelp or farming? Six Side partner agents duke it out to defend their top picks.

Empower Others to Build Wealth Through Real Estate

Judy Cuong & Samantha Tov Partners

Portfolio Real Estate

“For Side and Portfolio, we actually have an exit strategy for us,” says Judy Cuong, Co-Founder of Portfolio Real Estate, along with Samantha Tov.

Celebrating Diversity in the Real Estate Community

Side agent partners represented in full force at the recent AREAA Virtual Convention! From celebrating incoming National President Amy Kong, to networking with Donnie Pingaro, and gleaning insights from Michelle Kim and Samantha Tov, we were proud to give voice to the diverse voices within the AAPI community.

For the Win: A Real Estate Community Where Collaboration Thrives

Anthony Marguleas Partner

Amalfi Estates

Many agents adopt a competitive, aggressive stance—steering clients to certain listings, or negotiating for more money—believing that this is what will best serve their clients.

Flip the Script: Partner with a Brokerage that Works For You

John Woodruff Partner

Aethos Real Estate

Leaving his Pacific Heights brokerage after 25 years and starting his own company wasn’t part of the game plan for John Woodruff, Founder of Aethos Real Estate. But when he learned about Side’s model, he realized he could have the best of both worlds: following his passion selling real estate, while leaving the back-end operations for his business in good hands.

Happen Houston – Houston Business Journal Top 25

Michael Silva & Michael Afshari Partner

Happen Houston

Side is pleased to announce that its Houston-based agent partners, Michael Silva and Michael Afshari have been named to Houston Business Journal’s Top 25 Agents.

10 Side Partner Agents Share Why they Made the Leap

Nobody likes change, especially when the status quo feels comfortable, but change is the key to growth.

Accelerated Change Drives Opportunity for Top Agents

At our recent Side Evolution Virtual Forum, change and opportunity were pervasive themes across 30 thought-provoking sessions featuring 90 industry speakers. Also apparent? The best practices and nimble mindset that have sustained—and strengthened—these leaders during this unprecedented time.

Side Evolution Virtual Forum

Side

To succeed, you must evolve. This week’s Side Evolution Virtual Forum provided insight from the best minds in real estate on how to tackle current global, economic, and industry shifts and come out on top.

Under the Hood with Growth Marketing

Alex Wang Partner

Rainmaker Real Estate

Most marketing services offered to agents are strong on buzzwords but weak on results. Side does things differently, by leveraging real-time data to help partner agents make decisions on how to optimize marketing spend to hit achievable growth goals.

Tea with GaryVee & Side Partner Alex Wang

Alex Wang Partner

Rainmaker Real Estate

Side partner Alex Wang sat down with Gary Vaynerchuk on Tea with GaryVee to ask what top agents can do to work together to disrupt and elevate the real estate industry.

Side View: Alex Wang and Val Vandervort

Alex Wang Partner

Rainmaker Real Estate

Val Vandervort Partner

Veritas Homes

Two Side partners sit down to talk shop and Val shares one key marketing move that helped her increase her credibility in her neighborhood a surprising amount.

A New Way to Empower Your Top Agents

Nicole Lopez Partner

True Houston

Nicole Lopez, the Founder of True Houston, provides the top agents on her team with their own brand catered to their unique market.

Side Supports Agent Entrepreneurs

Nicole Solari Partner

The Solari Group

Entrepreneurs at heart, the best agents are always studying, growing, evolving, and looking for ways to enhance their business. See what happens when these agents join forces with Side.

A League of Our Own; How Side Broke the Brokerage Mold

Paul Levine

Sapphire Ventures

Paul Levine, the Managing Director of Sapphire Ventures, heard pitches from over 300 companies, 100 of those in real estate PropTech, and he chose to invest in only one; Side. Watch the video above to learn why.

A Community Built to Elevate the Industry as a Whole

Partners

Side

By partnering exclusively with the best agents in the country, Side is working to elevate the home buying and selling experience for consumers across the country.

60 Side partner agents and teams named America’s Best

Side

We’re ecstatic to celebrate the 60 Side partner agents and teams named to REAL Trends 2020 America’s Best list. This honor is reserved for the top 1.5% of all 1.4 million agents in the country and is based on 2019 closed sales volume and closed transaction sides

Unbelievable Growth, Unlimited Potential

Michelle Kim Partner

Mosaik Real Estate

Michelle Kim, the Founder of Mosaik Real Estate, shares the story of her extraordinary annual production growth in this 30-second video.

Inman Connect Now 2020 – Different Voices

Side

Side showed up in force at Inman Connect Now to represent our amazingly diverse community. Executive leaders and Side partner agents shared tons of valuable insight on how to brand, build, and grow a sustainable real estate business that can withstand market shifts.

Built to Stand the Test of Time

Alex Wang Partner

Rainmaker Real Estate

“Side’s future-forward model is custom-built for my business. It’s ahead of the curve in terms of providing an elegant solution that will adapt, grow and evolve with the ever-changing real estate industry.”

Thrive Through Market Shifts

Tyson Robinson Partner

Trillion Real Estate

Tyson Robinson, Founder of Trillion Real Estate, explains how partnering with Side gave him the technology and expert guidance needed to grow and scale his business across multiple channels.

Unlocking Potential

Kofi Nartey Partner

Society Real Estate + Development

Side is thrilled to welcome our newest partner, Society Real Estate + Development, to our network. Society offers residential real estate, commercial real estate, new development, and investment and vacation home opportunities to clients.

Connecting Small Businesses

Robb and Bryn Stroyke Partner

Stroyke Properties Group

South Bay – made up of Manhattan Beach, Hermosa Beach, and nearby cities – is an incredibly close-knit community. Brothers Robb and Bryn Stroyke, the co-founders of Stroyke Properties Group at Bayside, want to make sure it stays that way.

A Brand of Positivity

Michael Slate Partner

Elevate Palm Springs

Side partner agent, Michael Slate, Founder of Elevate Palm Springs, shares how he’s working to defuse stress and deliver positivity and solutions to his past, present, and future clients.

Ask Me Anything – Rick Sharga and Brett Jennings: This Time, It’s Different

Brett Jennings Partner

Real Estate Experts

This week, Rick Sharga, nationally renowned real estate, mortgage, foreclosure expert, and former CMO of Ten-X, joined Brett Jennings, the data-driven Founder of Real Estate Experts, to discuss COVID-19’s impact on the housing market.

Last Week In Side – April 15, 2020

with Kevin Gueco Partner

Kinoko

This episode showcases Inman Editor-at-Large and Side Board Member, Clelia Peters, gives the skinny on Zillow’s 3D Home tool, and highlights Side partner, Kevin Gueco, speaking on the importance of teams.

Last Week In Side – April 10, 2020

with Brett Jennings Partner

Real Estate Experts

In this episode, we talk to C.A.R. Chief Economist, Leslie Appleton-Young, Real Estate Experts Founder, Brett Jennings, and discuss real estate as an essential service.

Real Estate is Still the Safest Place to Be

Brett Jennings Partner

Real Estate Experts

Brett Jennings, Founder of Real Estate Experts, uses long-term market data to illustrate why real estate is still the absolute safest place to be, even amidst COVID-19 concerns.

Side Partners Giving Back

Nicole Lopez Partner

True Houston

See how True Houston Founder, Nicole Lopez, is donating her time to help Houston families affected by COVID-19.

Navigating COVID-19: A Guide for Real Estate Business Owners

Wilson Leung Partner

Own Real Estate

Wilson Leung, the Founder of Own Real Estate, shares how the COVID-19 pandemic is impacting his business.

Side’s Texas Launch Party

Side

Our team put on our finest cowboy boots and headed out to the Houston Rodeo to celebrate our Texas launch in style. Here are the highlights.

A World of Opportunity to Grow

Jeff Rosa Partner

Market Real Estate

If building a successful business was easy, everyone would do it. But the truth is, it takes a lot of hard work, planning, dedication, and hustle. No one knows this better than Side partner Jeff Rosa, Founder of Market Real Estate.

CRS Sell-a-bration 2020

Side

On February 14th-16th, 2020 – hundreds of highly experienced CRS designees gathered in Orlando, Florida for CRS Sell-a-Bration®. Participants had the opportunity to attend sessions hosted by some of our Side partners.

ICNY 2020 Highlights

Side

On January 28th, 2020 – real estate agents from all over the country descended upon the Big Apple for an action-packed week at Inman Connect New York.

Tech Designed for Top Agents

Ed Wu Chief Technology Officer

Side

Side co-founder and Chief Technology Officer, Ed Wu, explains what top agents are looking for when it comes to technology solutions that make their lives easier.

ICNY: A Gatsby-Style Side Soiree

Side

On January 29th, just steps from the hustle, bustle, and glaring lights of New York Times Square, top agents attending Inman Connect New York had an opportunity to experience the roaring 2020s.

Introducing our New Managing Broker of Texas

Cathy Treviño Managing Broker of Texas

Side

We’re thrilled to announce that Cathy Treviño has joined Side as our Managing Broker of Texas! A respected real estate industry veteran, Cathy brings over 22 years of experience to Side. Cathy will oversee the expansion of partnerships with the very best agents across Texas.  

2019 Year in Review – Side’s Growing Agent Community

Side

Thanks to new partnerships, the Side community has grown and evolved into a diverse and dynamic network unlike any other in the industry.

Big Firm Benefits, Boutique Freedom

Robb and Bryn Stroyke Partner

Stroyke Properties Group at Bayside

Robb and Bryn Stroyke, owners of the Stroyke Properties Group at Bayside, explains how Side is “allowing people like us to have the benefits of a large firm but maintain the freedom of a smaller boutique”.

Neon Beach House Florida Launch Party

Side

We celebrated our Florida launch by hosting an invite-only Art Basel kickoff party intersecting art and real estate.

From Major League Baseball to Major League Properties

Matt Luke Partner

Major League Properties

Belonging to revered organizations, both in baseball and in real estate, has empowered Matt Luke to achieve excellence.

Supporting the Very Best Agents

Anthony Marguleas Partner

Amalfi Estates

Anthony Marguleas’s team, Amalfi Estates, has been the number one for the past five years, and it was very important for him to work with a brokerage that exclusively supports the very best agents.

Agent-Owned Boutiques in SoCal

Jeff Rosa Partner

Market Real Estate

Tyson Robinson Partner

Trillion Real Estate

Matt Luke Partner

Major League Properties

Trillion Real Estate, Major League Properties, and Market Real Estate, agent-owned real estate boutiques serving San Diego County and surrounding areas, represent Side’s expansion in and around Southern California.

Side Launches in Florida

Donnie Pingaro Managing Broker of Florida

Side

With Side’s expansion into Florida, Donnie Pingaro, a recognized leader in the local real estate industry, will leverage his 27 years of experience, alongside Side’s technology and full suite of brokerage services, to help Side partner agents establish, grow and develop their own local boutique brands in Florida.

Collaboration, Not Competition

Mark Pages-Oliver and Lisa Caldwell Partner

Range Real Estate

Mark Pages-Oliver and Lisa Caldwell partnered with Side to build their boutique real estate brand, and soon found they got a lot more than brokerage services.

Technology’s Proper Place in Real Estate

Michael Silva Partner

Happen Houston

“Side puts the technology behind the agent, providing a better experience for the client.” says our first Texas partner agent Michael Silva.

#GetSocialSmart Series with Katie Lance

Katie Lance

Recently, Side joined forces with social media expert Katie Lance to present a series of webinars focused on the hottest social media best practices for real estate. It’s Side’s mission to support the very best agents, so we foster close relationships with industry thought leaders.

Does a Recession Mean Another Housing Crisis?

Anthony Navarro Partner

Harper Real Estate

Anthony Navarro explains what to expect with the next recession and why, and offers actionable advice on how to talk to your clients about the impact it’s likely to have on real estate.

Recipe for Market Domination

Robb and Bryn Stroyke Partners

Stroyke Properties Group at Bayside

Anthony Marguleas Partner

Amalfi Estates

Dave Fratello Partner

Edge Real Estate

Side partner agents, Bryn and Robb Stroyke, co-founders of Bayside Real Estate, and Anthony Marguleas, Founder of Amalfi Estates, are dedicated to serving the communities they call home. Working separately as two boutique companies that are supported by real estate brokerage, Side, this duo provides unmatched service up and down the bustling SoCal coast.

What Top Agents Want From Tech

Deniz Kahramaner Partner

Atlasa

Nicole Solari Partner

Level Up Realty

Mark Pages-Oliver Partner

Range Real Estate

Anthony Navarro Partner

Harper Real Estate

We set out to define what top agents are looking for in tech by talking to the Side community. Learn why MoxiPresent makes the cut and see exactly what top agents want from tech.

The Best Version of Yourself

Rica Ruiz Partner

Meraki Real Estate

For Rica Ruiz, real estate is about so much more than buying and selling properties. She loves helping people, she puts her heart and soul into her work, and she wanted to build a brand that reflects the level of care she provides to her clients. After partnering with Side, Rica’s brand came to life.

Someone Has My Back

Anna Bellomo Partner

District Homes

Anna Bellomo wanted to grow her own business and team, but she didn’t have the necessary resources to make it happen because she was doing it on her own, without any help. That’s where Side comes in. See how she’s able to grow now that Side has her back:

3 Steps to Better Online Lead Conversion

Mike Ramos Partner

Momentum Realty

Mike Ramos explains how he uses three simple steps to convert online leads. Watch, learn, and cut your client acquisition costs.

Means a Lot to a Lot of Women

Samantha Tov and Judy Cuong Partner

Portfolio Real Estate

Together with Side, Samantha Tov and Judy Cuong co-founded Portfolio Real Estate which supports and empowers dynamic women looking to become successful entrepreneurs.

Your Tech Should Work For You

Gary Saydah Associate

HELM Real Estate

Gary Saydah used to spend hours dealing with technology until he left his prior brokerage to partner with Side. Now Side does all the heavy lifting and Gary focuses on being the best agent.

Best of the Best

Nicole Solari Partner

Level Up Realty

See how Nicole Solari, one of the best agents in real estate, found her home with a community of top producing agents that help her elevate her business.

Thrive Through the Shift

Brett Jennings Partner

Real Estate Experts

Brett Jennings shares how he gained market share in the last downturn. See what 5 clear steps you need to take now to dominate your market.

We’re Thriving

Taylor Hirst Associate

Navigate Realty

See how Taylor Hirst teamed up with Side and Navigate Realty to build a thriving business that supports her family.

You Make The Decisions

John Woodruff Partner

Aethos Real Estate

See how John Woodruff, a third generation real estate agent, left the traditional brokerage behind and took ownership of his business, Aethos Real Estate.

2019 AREAA Global & Luxury Summit

Side

Highlights from the AREAA Global & Luxury Summit in Beverly Hills with remarks from our CEO, Guy Gal, and Director of Partnerships, Alice Pak.

A Life-Changing Partnership

Hayley Kerstein Associate

Elevation Real Estate

Hayley Kerstein took the opportunity to work with an amazing mentor and grow faster than she could have by figuring things out on her own.

A Whole New Experience

Vic Tran Associate

Ascend Real Estate

Vic Tran partnered with Ascend Real Estate, a Side partner team, and doubled his transaction volume in under a year. See why Vic calls this “a whole new experience of real estate”.

A New Side To Real Estate

Partners

Side

Our name is our mission. Side is an exclusive real estate brokerage that empowers top agents with the premium support, service, and system they need to create their own brand and grow their own business.

Grow your business and make millions more

Brett Jennings Partner

Real Estate Experts

Brett Jennings talks about how he conquered “Entrepreneurial Idiot Disease” to increase his production numbers. See what 3 things you need to finally become CEO of your own business.

Scream it From the Mountaintops

Stephanie Noble Partner

Thrive Real Estate

See how Stephanie Noble partners with Side to improve the efficiency of her business, recruit the best agents, and increase her income.

Far From Being Alone

Anna Bellomo Partner

District Homes

Even experienced agents need a network of trusted colleagues they can lean on for support. By partnering with Side, Anna Bellomo is able to leverage the resources and guidance she needs to help her business thrive and succeed while still being part of an exclusive community of top producing agents.

The Human Side

Ryan Bakalarski Associate

HELM Real Estate

Your brokerage makes you do the heavy lifting, leaving you with little time for anything else. For agents like Ryan Bakalarski, who constantly juggle the demands of work and personal life, finding a balance between the two can seem impossible.

Leverage

Eddie O'Sullivan Partner

Elevation Real Estate

Side provides agent partners like Eddie O’Sullivan with the leverage of a best-in-class platform and a team of industry experts.

Crossing $100 Million

Kevin Gueco Partner

Kinoko

With Side working behind the scenes to help grow and manage his business, Kevin Gueco has been able to focus on what’s most important: servicing clients and building his bottom line. The results have been astonishing.

Lived Up to Their Promises

Steven Huang and Dan Risman Jones Partners

Ascend Real Estate

As a top-producing agent, you deserve a brokerage that delivers on its promises. Side delivers the full-service support top producing agents like Steven Huang and Dan Risman Jones need to grow their business and best serve their clients.

Given Us Our Life Back

Kelli Griggs Partner

Navigate Realty

For busy top producing real estate agents, striking a balance between work and personal life can be a serious challenge. By trusting Side to help manage her business, Kelli Griggs achieves the best of both worlds.

What We Wanted All Along

Stephanie Noble and Robert Yost Partners

Thrive Real Estate

By relying on Side to manage and integrate their systems, Robert Yost and Stephanie Noble can enjoy all the upside of running their own business without the downside of operating their own brokerage.

Side is the Engine

Eddie O'Sullivan Partner

Elevation Real Estate

Side works behind the scenes to fully implement your business plan so that you can focus on what you do best: serving your clients and winning more business. See how top producers like Eddie O’Sullivan work with Side to get things done!

My Own Company

Michelle Kim Partner

Mosaik Real Estate

You’re not just a top-producing agent, you’re also an entrepreneur. So why does your brokerage treat you like you’re an employee?

Agents Want to Stand Out

Marcus and Marlena Miller Partners

HELM Real Estate

Side provides agents like Marcus and Marlena Miller with the world-class branding they need to establish their own market-leading brand, enabling them to stand out and win more business.

Inspired

Kevin Gueco Partner

Kinoko

Since partnering with Side, Kevin Gueco has built something bigger than himself: a better, smarter business that empowers him to deliver best-in-class service.

Faster, Better, Smarter

Kelli Griggs Partner

Navigate Realty

Kelli Griggs planned to operate her own brokerage, but realized that Side could help her build her own business without having to operate a brokerage.

Best Year Ever

Val Vandervort Partner

Vertias Homes

See how 2018 has become Val Vandervort’s most productive year yet.

The Crew

Marcus Miller Partner

HELM Real Estate

See how Marcus Miller built a world-class business at HELM Real Estate with the help of Side’s dependable crew.

They Work For Me

Kelli Griggs Partner

Navigate Realty

You matter more than your brokerage, so your brokerage should work for you. That’s what Side does for Kelli Griggs.

Daughter’s Legacy

Michelle Kim Partner

Mosaik Real Estate

Michelle Kim grew her real estate business from $20M to $45M in less than a year. See how she built her own legacy.

Surpassed Our Expectations

Jeremy Villacarlos Associate

Kinoko

Jeremy Villacarlos talks in detail about how Side has surpassed the team’s expectations by a factor of 10.

Own the Neighborhood

Val Vandervort Partner

Veritas Homes

Val Vandervort grew her real estate business to $97M since partnering with Side to help make her an unignorable presence in the market.

Invested in Your Success

Marcell Neri Associate

Kinoko

Side gave Marcell Neri the technology and support he needed to double his year-over-year income.

The People Are Cool

Cori Tahara Director of Operations

Kinoko

Side exclusively works with high performing individuals who are serious about fulfilling their potential with a top producing agent team.

Develop Your Own Team

Kevin Gueco Partner

Kinoko

Kevin Gueco grew his business to over $130M in sales since partnering with Side. See how Side helped him grow his own team.

Month-Long Vacation

Michelle Kim Partner

Mosaik Real Estate

Making money while you’re on vacation might sound like a fantasy, but with Side’s help, that’s exactly what Michelle Kim was able to do.

The Side App

Kevin Gueco Partner

Kinoko

A top agent’s time is way too valuable to spend on anything other than their highest priority – clients. Everything else should be streamlined.

How it Should Be Done

Val Vandervort Partner

Veritas Homes

Side listens to top producing agents like Val Vandervort and translates that into a platform that addresses her most important needs.

Ask Me Anything with Rick Sharga and Brett Jennings

Rick Sharga, nationally renowned real estate, mortgage, foreclosure expert, and former CMO of Ten-X, joined Brett Jennings, the data-driven Founder of Real Estate Experts, to discuss COVID-19’s impact on the housing market.

Ask Me Anything with Clelia Warburg Peters

Clelia Warburg Peters joined us for an informative Ask Me Anything (AMA) live stream. During the broadcast, Alice Pak, Side’s Director of Partnerships, and Peters discussed all things COVID-19.

Ask Me Anything with Sara Sutachan

The National Association of REALTORS® and the California Association of REALTORS® lobbied tirelessly to have real estate agents included in the Pandemic Unemployment Assistance (PUA) program, and they succeeded.

Ask Me Anything with Mike Delprete

This Ask Me Anything features internationally recognized real estate tech expert and data junkie, Mike DelPrete. He

Ask Me Anything with Paul Levine

As the former President of Trulia and the Managing Director at Sapphire Ventures, Paul Levine knows a thing or two about building and operating a successful business.

Ask Me Anything with Top Producers

Three massively successful Side partner agents share how they’re maintaining good transaction and listing traction during shelter-in-place.