You Can STAY Indie, Without Operating a Brokerage!
Few owners of independent brokerages get in the business because they enjoy back office operations or risk management; but they relish the freedom from franchise fees, and independent decision-making on culture, branding, location, and operations.
Growing Your Team? Here are Three Must-Haves to Uplevel Your Recruiting
If you’re growing your team, you know the importance of conveying intangible factors like culture and value proposition when persuading top talent to come on board.
Recruiting Masters Share Insider Tips
Every successful team leader and business owner has proven strategies for recruiting and retaining today’s top agents. From effectively identifying and evaluating candidates, to remaining laser-focused on what the business needs, mastering the art of recruiting usually involves some hard-earned lessons.
Are You Exceeding Client Needs in Today’s Shifted Landscape?
With work-from-home as the new norm, many potential buyers and sellers are looking for knowledgeable agents to help them traverse the new landscape, whether they may wish to trade-up to a larger home, or trade-down to a newer area or a better cost of living.
GaryVee: Are You Using the Right Mix of Social Media Platforms?
“The current state of the internet is social media,” says world-renowned serial entrepreneur, investor, and influencer Gary Vaynerchuk. Unlike any other time in history, we have an unparalleled opportunity to build our personal and business brands, and our success here is directly related to our ability to adopt and optimize our use of these channels.
Three Key Insights into the New State of PropTech
How has COVID-19 changed the trajectory of real estate? PropTech insiders Clelia Peters, President of Warburg Realty and Venture Partner at Bain Capital; and Patricia Nakache, Managing Partner of Trinity Ventures, share their investment perspective.
Celebrating Agent Boss Women on Women’s Equality Day
Women’s Equality Day gives us the opportunity to celebrate all agent boss women in real estate, who are not only juggling roles as full-time moms, bosses, realtors (and part-time teachers) during this crisis, but are doing so with incredible grace.
Brand-Building in a Time of Crisis
Unlike any other business, in real estate, you are your brand. In this Side Evolution panel, Side’s Brand Strategist Dre Koval discusses the challenges of maintaining an authentic real estate brand with three expert brand builders.
Tea with GaryVee & Side Partner Alex Wang
Side partner Alex Wang sat down with Gary Vaynerchuk on Tea with GaryVee to ask what top agents can do to work together to disrupt and elevate the real estate industry.
2020 Real Trend Rankings
REAL Trends – the trusted source of residential brokerage news, analysis, and information – compiles data every year and honors the best real estate agents and agent teams in America. To be recognized as an America’s Best agent, teams and individuals must be ranked in the top 1.5% of all 1.4 million licensed real estate professionals in the US.
On-Demand #GetSocialSmart Series with Katie Lance
Recently, Side joined forces with social media expert Katie Lance to present a series of webinars focused on the hottest social media best practices for real estate.
Why I Left My Brokerage and Re-Started My Own Company
After eight years with my prior brokerage, I made a big decision that will have a lot of impact on my future and my long-term success. Today, I want to share why I left my prior brokerage and partnered with Side to re-launch Rainmaker Real Estate.
Top 5: Side’s Diverse Presence at Inman Connect Now 2020
Diversity and inclusion have taken the spotlight in the past few months. At Side, we embrace diversity and believe that our differences are what make us dynamic and powerful. Take a look at how Side’s incredible community represented our many dimensions at Inman Connect Now.
Expert Investor and Real Estate Insights from Paul Levine
Investor, advisor, and real estate and technology expert, Paul Levine, has had an impressive career. The former leader of Yahoo Real Estate, Levine also served as the President of Trulia and is currently the Managing Director at Sapphire Ventures. He’s also a Side Board Member and early investor.
What COVID-19 is Teaching Us About Social Media
Ashley Bledsoe, Side’s Marketing Director, brought some of our most socially savvy partner agents together to explain how they’re using social media to serve as a community advocate, and to support their friends, family, prospects, and clients in these trying times.
Pandemic Unemployment Assistance Program Fact Check with C.A.R.’s Sara Sutachan
We were privileged to have Sara Sutachan, C.A.R.’s VP of Industry Relations and Strategic Initiatives, join us for a weekly webinar to talk about Pandemic Unemployment Assistance.
Mike DelPrete to top agents: It’s halftime – will your team win?
Throughout this Ask Me Anything event hosted by Bryan Smith, Side’s Vice President of Partnerships, talks COVID-19 with renowned real estate tech strategist, Mike DelPrete.
Ask Me Anything – Rick Sharga and Brett Jennings: This Time, It’s Different
This week, Rick Sharga, nationally renowned real estate, mortgage, foreclosure expert, and former CMO of Ten-X, joined Brett Jennings, the data-driven Founder of Real Estate Experts, to discuss COVID-19’s impact on the housing market.
Ask Me Anything (AMA) with Inman Editor-at-Large and Side Board Member, Clelia Peters
On April 7th, 2020, Clelia Warburg Peters joined us for an informative Ask Me Anything (AMA) livestream. During the broadcast, Alice Pak, Side’s Director of Partnerships, and Peters discussed all things COVID-19.
Overview of COVID-19 Financial Relief Programs
On Friday, March 27th, the President signed the $2 trillion CARES Act into law. This act was designed to help those financially impacted by the coronavirus. The CARES Act is just one in a series of new pieces of legislation that has been enacted over the past week that may directly benefit you.
Ask Me Anything (AMA) with C.A.R. Chief Economist, Leslie Appleton-Young
California Association of REALTORS® Chief Economist Leslie Appleton-Young, recently joined us for an interactive and informative Ask Me Anything (AMA) webinar to discuss COVID-19’s impact on the real estate market.
AVAILABLE NOW: COVID-19 Resource Center for Real Estate Agents
We’re navigating an unprecedented situation, and with that, comes uncertainty and lots of questions. To help, we built a resource center exclusively for real estate agents, designed to provide insight on how COVID-19 is impacting real estate businesses and what you can do today to stay ahead of the pack.
Advising Clients through COVID-19: Five Expert Takeaways
COVID-19 continues to impact our businesses and our lives on an hourly basis, often resulting in more questions than answers. In these uncertain times, it’s important to communicate—or over-communicate—the facts.
4 Critical Pillars of a Massively Successful Real Estate Business
Hundreds of things can impact overall business performance, but four foundational elements must be in place to support a successful real estate business.
Side Digest: 10 Must-See Listings That’ll Have You Swooning
The Side team gets to help manage transactions for some seriously amazing listings, and we want to celebrate some of the most incredible, extravagant, kitschy, and unique properties in the Side portfolio.
ICNY 2020 Highlights
Side had lots of great stage presence. Several of our highly successful partner agents shared their insights on everything from lead distribution to effective team management. Our CEO also took the stage, participating in general session panels focused on the future of the real estate industry and the evolution of technology.
2020 Envision Forum: CAR® Chief Economist Market Predictions
We were privileged to have Leslie Appleton-Young, the Senior Vice President and Chief Economist for the California Association of REALTORS®, as a keynote speaker at the Side 2020 Envision forum. During her presentation, Appleton-Young offered her 2020 real estate market predictions for California. Below, we share her key takeaways.
Collaboration, Not Competiton, Helps Top Agents Thrive
We recently sat down with Side partner agents Mark Pages-Oliver and Lisa Caldwell to discuss their real estate journey. During our chat, we talked about how the two became business partners, the challenges they faced, and the evolution of their brand and business. Since partnering with Side, Mark and Lisa have found far more than just a brokerage. Here’s their story.
Agent Forum: Team Building Tips From the Pros
At our Fall Agent Forum, all of our partners and agent teams gathered throughout the afternoon to share knowledge in breakout sessions. This post covers the key takeaways shared during a session on building and managing teams.
How to Talk to Your Clients About a Potential Recession
In this Side Talk, Anthony Navarro, founder of Harper Real Estate, offers his perspective on the matter. He talks about how recessions have impacted housing in the past, discusses what kind of impact the next recession is likely to have on housing, and explains how to talk to your clients about all of the above.
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