Side Notes/

Blog post insights on creating, growing, and powering your own business.

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October 13, 2020

You Can STAY Indie, Without Operating a Brokerage!

Few owners of independent brokerages get in the business because they enjoy back office operations or risk management; but they relish the freedom from franchise fees, and independent decision-making on culture, branding, location, and operations.

September 29, 2020

Recruiting Masters Share Insider Tips

Every successful team leader and business owner has proven strategies for recruiting and retaining today’s top agents. From effectively identifying and evaluating candidates, to remaining laser-focused on what the business needs, mastering the art of recruiting usually involves some hard-earned lessons.

September 9, 2020

GaryVee: Are You Using the Right Mix of Social Media Platforms?

“The current state of the internet is social media,” says world-renowned serial entrepreneur, investor, and influencer Gary Vaynerchuk. Unlike any other time in history, we have an unparalleled opportunity to build our personal and business brands, and our success here is directly related to our ability to adopt and optimize our use of these channels.

September 3, 2020

Three Key Insights into the New State of PropTech

How has COVID-19 changed the trajectory of real estate? PropTech insiders Clelia Peters, President of Warburg Realty and Venture Partner at Bain Capital; and Patricia Nakache, Managing Partner of Trinity Ventures, share their investment perspective.

August 27, 2020

Celebrating Agent Boss Women on Women’s Equality Day

Women’s Equality Day gives us the opportunity to celebrate all agent boss women in real estate, who are not only juggling roles as full-time moms, bosses, realtors (and part-time teachers) during this crisis, but are doing so with incredible grace.

August 25, 2020

Brand-Building in a Time of Crisis

Unlike any other business, in real estate, you are your brand. In this Side Evolution panel, Side’s Brand Strategist Dre Koval discusses the challenges of maintaining an authentic real estate brand with three expert brand builders.

July 6, 2020

2020 Real Trend Rankings

REAL Trends – the trusted source of residential brokerage news, analysis, and information – compiles data every year and honors the best real estate agents and agent teams in America. To be recognized as an America’s Best agent, teams and individuals must be ranked in the top 1.5% of all 1.4 million licensed real estate professionals in the US.

June 25, 2020

Why I Left My Brokerage and Re-Started My Own Company

After eight years with my prior brokerage, I made a big decision that will have a lot of impact on my future and my long-term success. Today, I want to share why I left my prior brokerage and partnered with Side to re-launch Rainmaker Real Estate.

June 18, 2020

Top 5: Side’s Diverse Presence at Inman Connect Now 2020

Diversity and inclusion have taken the spotlight in the past few months. At Side, we embrace diversity and believe that our differences are what make us dynamic and powerful. Take a look at how Side’s incredible community represented our many dimensions at Inman Connect Now.

June 4, 2020

Expert Investor and Real Estate Insights from Paul Levine

Investor, advisor, and real estate and technology expert, Paul Levine, has had an impressive career. The former leader of Yahoo Real Estate, Levine also served as the President of Trulia and is currently the Managing Director at Sapphire Ventures. He’s also a Side Board Member and early investor.

May 21, 2020

What COVID-19 is Teaching Us About Social Media

Ashley Bledsoe, Side’s Marketing Director, brought some of our most socially savvy partner agents together to explain how they’re using social media to serve as a community advocate, and to support their friends, family, prospects, and clients in these trying times.

April 10, 2020

Overview of COVID-19 Financial Relief Programs

On Friday, March 27th, the President signed the $2 trillion CARES Act into law. This act was designed to help those financially impacted by the coronavirus. The CARES Act is just one in a series of new pieces of legislation that has been enacted over the past week that may directly benefit you.

March 31, 2020

AVAILABLE NOW: COVID-19 Resource Center for Real Estate Agents

We’re navigating an unprecedented situation, and with that, comes uncertainty and lots of questions. To help, we built a resource center exclusively for real estate agents, designed to provide insight on how COVID-19 is impacting real estate businesses and what you can do today to stay ahead of the pack.

February 19, 2020

ICNY 2020 Highlights

Side had lots of great stage presence. Several of our highly successful partner agents shared their insights on everything from lead distribution to effective team management. Our CEO also took the stage, participating in general session panels focused on the future of the real estate industry and the evolution of technology.

January 23, 2020

2020 Envision Forum: CAR® Chief Economist Market Predictions

We were privileged to have Leslie Appleton-Young, the Senior Vice President and Chief Economist for the California Association of REALTORS®, as a keynote speaker at the Side 2020 Envision forum. During her presentation, Appleton-Young offered her 2020 real estate market predictions for California. Below, we share her key takeaways.

November 13, 2019

Collaboration, Not Competiton, Helps Top Agents Thrive

We recently sat down with Side partner agents Mark Pages-Oliver and Lisa Caldwell to discuss their real estate journey. During our chat, we talked about how the two became business partners, the challenges they faced, and the evolution of their brand and business. Since partnering with Side, Mark and Lisa have found far more than just a brokerage. Here’s their story.

October 30, 2019

Agent Forum: Team Building Tips From the Pros

At our Fall Agent Forum, all of our partners and agent teams gathered throughout the afternoon to share knowledge in breakout sessions. This post covers the key takeaways shared during a session on building and managing teams.

October 23, 2019

How to Talk to Your Clients About a Potential Recession

In this Side Talk, Anthony Navarro, founder of Harper Real Estate, offers his perspective on the matter. He talks about how recessions have impacted housing in the past, discusses what kind of impact the next recession is likely to have on housing, and explains how to talk to your clients about all of the above.

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