Notes

We were privileged to have Leslie Appleton-Young, the Senior Vice President and Chief Economist for the California Association of REALTORS®, as a keynote speaker at the Side 2020 Envision forum. During her presentation, Appleton-Young offered her 2020 real estate market predictions for California. Below, we share her key takeaways.

We recently sat down with Side partner agents Mark Pages-Oliver and Lisa Caldwell to discuss their real estate journey. During our chat, we talked about how the two became business partners, the challenges they faced, and the evolution of their brand and business. Since partnering with Side, Mark and Lisa have found far more than just a brokerage. Here’s their story.

At our Fall Agent Forum, all of our partners and agent teams gathered throughout the afternoon to share knowledge in breakout sessions. This post covers the key takeaways shared during a session on building and managing teams.

Luxury clients are unique. These clients are “affluent” or “high net worth” individuals. A majority of these buyers and sellers travel, they have multiple homes, and they have very little time to commit to any one project. For this reason, it’s important for agents supporting these clients to be smart, organized, well-versed in brevity, and ready to provide context for every situation. Rather than serving as a real estate agent, you need to serve as a real estate advisor.

At Inman Connect Las Vegas 2019, we hosted several AgentBoss Learning Labs, one of which focused on how to structure your business like a CEO. Run by powerhouse agents Nicole Solari, Founder of Level Up Realty, and Brett Jennings, Founder of Real Estate Experts, this session was a goldmine of information for top agents looking for advice on how to scale, grow, hire the best people, and acquire top rankings in their market.

We love celebrating our partner’s successes, and this year’s America’s Best report gives us plenty of reason to cheer. REAL Trends – the trusted source of residential brokerage news, analysis, and information – compiles data every year and honors the best real estate agents and agent teams in America. To make America’s Best list, agents must be ranked in the top half of the top 1% of all 1.4 million licensed real estate professionals in the US.

Recognized as being in the top half of the top 1% of real estate agents by Real Trends, Mike Ramos says, “You have approximately five minutes to reach out to new online leads before someone else does.” Get his step-by-step formula to better online lead conversion.

Side is privileged to work with incredible – and incredibly successful – female business owners. In fact, 45% of the agents Side partners with are industry-leading women who are utilizing our agent-forward brokerage platform to power their growing real estate companies.

Debugging with the Scientific Method

Karen, an assistant to one of Side’s top-producing agents, rummaged through

Why Side Uses Fireadmin

Interviewing software engineers is a notoriously difficult task.