Side Notes/

Blog post insights on creating, growing, and powering your own business.

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December 30, 2020

The Best Agents Led the Way Through 2020

2020 has proven to be one of the most challenging years many of us have faced in our lifetime. But, as 2020 comes to a close, we’re reflecting and feeling so incredibly grateful for the Side community.

November 17, 2020

Four Tips to Boost Your Online Lead Generation

Remember open houses, pop-by’s, and regular face-to-face meetings? Pre-pandemic, these channels might have accounted for 25% of your leads. But the new normal has underscored the importance of diversified lead sources, in particular, online leads.

October 13, 2020

You Can STAY Indie, Without Operating a Brokerage!

Few owners of independent brokerages get in the business because they enjoy back office operations or risk management; but they relish the freedom from franchise fees, and independent decision-making on culture, branding, location, and operations.

September 29, 2020

Recruiting Masters Share Insider Tips

Every successful team leader and business owner has proven strategies for recruiting and retaining today’s top agents. From effectively identifying and evaluating candidates, to remaining laser-focused on what the business needs, mastering the art of recruiting usually involves some hard-earned lessons.

September 9, 2020

GaryVee: Are You Using the Right Mix of Social Media Platforms?

“The current state of the internet is social media,” says world-renowned serial entrepreneur, investor, and influencer Gary Vaynerchuk. Unlike any other time in history, we have an unparalleled opportunity to build our personal and business brands, and our success here is directly related to our ability to adopt and optimize our use of these channels.

September 3, 2020

Three Key Insights into the New State of PropTech

How has COVID-19 changed the trajectory of real estate? PropTech insiders Clelia Peters, President of Warburg Realty and Venture Partner at Bain Capital; and Patricia Nakache, Managing Partner of Trinity Ventures, share their investment perspective.

August 27, 2020

Celebrating Agent Boss Women on Women’s Equality Day

Women’s Equality Day gives us the opportunity to celebrate all agent boss women in real estate, who are not only juggling roles as full-time moms, bosses, realtors (and part-time teachers) during this crisis, but are doing so with incredible grace.

August 25, 2020

Brand-Building in a Time of Crisis

Unlike any other business, in real estate, you are your brand. In this Side Evolution panel, Side’s Brand Strategist Dre Koval discusses the challenges of maintaining an authentic real estate brand with three expert brand builders.

July 6, 2020

2020 Real Trend Rankings

REAL Trends – the trusted source of residential brokerage news, analysis, and information – compiles data every year and honors the best real estate agents and agent teams in America. To be recognized as an America’s Best agent, teams and individuals must be ranked in the top 1.5% of all 1.4 million licensed real estate professionals in the US.

June 25, 2020

Why I Left My Brokerage and Re-Started My Own Company

After eight years with my prior brokerage, I made a big decision that will have a lot of impact on my future and my long-term success. Today, I want to share why I left my prior brokerage and partnered with Side to re-launch Rainmaker Real Estate.

June 18, 2020

Top 5: Side’s Diverse Presence at Inman Connect Now 2020

Diversity and inclusion have taken the spotlight in the past few months. At Side, we embrace diversity and believe that our differences are what make us dynamic and powerful. Take a look at how Side’s incredible community represented our many dimensions at Inman Connect Now.

June 4, 2020

Expert Investor and Real Estate Insights from Paul Levine

Investor, advisor, and real estate and technology expert, Paul Levine, has had an impressive career. The former leader of Yahoo Real Estate, Levine also served as the President of Trulia and is currently the Managing Director at Sapphire Ventures. He’s also a Side Board Member and early investor.

May 21, 2020

What COVID-19 is Teaching Us About Social Media

Ashley Bledsoe, Side’s Marketing Director, brought some of our most socially savvy partner agents together to explain how they’re using social media to serve as a community advocate, and to support their friends, family, prospects, and clients in these trying times.

April 10, 2020

Overview of COVID-19 Financial Relief Programs

On Friday, March 27th, the President signed the $2 trillion CARES Act into law. This act was designed to help those financially impacted by the coronavirus. The CARES Act is just one in a series of new pieces of legislation that has been enacted over the past week that may directly benefit you.

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