You matter more
than your brokerage.
Side is the only real estate brokerage that transforms agents into businesses. We exclusively partner with top producing agents like you to create, grow, and power your own business, without the cost, time, or risk.
It’s hard to grow your business alone, but we make it easy.
——-––––
Peninsula
Val Vandervort
Partner / Founder at Veritas Homes
Side Partner Since January 2017
$275M+
Total sales since partnering
83%
Growth
7
Agent team members (and growing)
"With Side, it’s not about getting their name out there. It’s about them getting their partner agents’ names out there.”
– Val VandervortNot all agents,
just the best agents.
What we do is not for everyone. We look to partner with top producing
agents who are dedicated to developing a market-leading business.
San Francisco
Kevin Gueco
Partner / Founder at Kinoko
Side Partner Since January 2017
$370M+
Total sales since partnering
123%
Growth
12
Agent team members (and growing)
“It’s hard not to add agents to your team when they’re being served to you on a silver platter.”
– Kevin GuecoYou don't work for Side,
we work for you.
Side develops and fully-implements your business plan, taking the heavy lifting off
your shoulders so that you can spend 100% of your time on what you do best.
Other Brokerages/
YOU ARE RESPONSIBLE FOR IMPLEMENTATION
Brokerage only provides low-level support
- Agent
■ Prospecting and Sales
■ Client Services
■ Marketing and Advertising
■ Brand Development
■ Vendor Management
■ Listing Coordination
■ Transaction Coordination - Brokerage
■ Marketing Templates
■ Insurance
■ Office Space
Side/
SIDE IS RESPONSIBLE FOR IMPLEMENTATION
You only focus on sales and client service
- Agent
■ Prospecting and Sales
■ Client Services - Side
■ Marketing and Advertising
■ Brand Development
■ System Implementation
■ Listing Coordination
■ Transaction Coordination
■ Legal
■ Insurance
■ Office Space
Side innovates on your behalf, combining your expertise and talent with the technology and advertising sophistication of the leading real estate tech companies, making it possible for you to compete with them for clients online, at the first point of contact.
San Francisco
Michelle Kim
Partner / Founder at Mosaik Real Estate
Side Partner Since October 2016
$315M+
Total sales since partnering
123%
Growth
14
Agent team members (and growing)
“I've never imagined that my children can carry on the legacy and take over my business someday. It’s possible they can, and Side has made that happen.”
– Michelle KimAbout us
Led by a team of experienced industry professionals and technology innovators, the Side team is constantly developing technology that improves agent productivity, legal compliance, marketing programs, and customer experience, to support the best-in-breed agents that we partner with.
Guy Gal
Chief Executive Officer & CO-FOUNDERGuy Gal
Chief Executive Officer & CO-FOUNDERGuy Gal (yes, that is his real name) the CEO and Co-Founder of Side, the only real estate brokerage that exclusively partners with top producing agents to create, grow, and power their businesses. Prior to Side, he founded three successful companies—Kingmaker, Biz, and Kognitive. A tech entrepreneur, innovator, and angel investor, Guy is an advisor to Vidyard, a YCombinator top 100 company, and was also an Entrepreneur-in-Residence at Matrix Partners. Today, Guy is dedicated to transforming the best real estate agents into market-leading businesses. He believes that the future of real estate is local, boutique, specialized, and agent-owned.
Edward Wu
CHIEF TECHNOLOGY OFFICER & CO-FOUNDEREdward Wu
CHIEF TECHNOLOGY OFFICER & CO-FOUNDEREdward Wu is a successful tech entrepreneur, and CTO and Co-Founder at Side. He heads up the product and engineering team, developing and implementing best-in-class, proprietary agent and broker technology solutions. His goal is to help agents streamline processes and save time so they’re able to focus on high-value facetime with clients. Prior to Side, Ed was the Co-Founder at Vidyard, an online video platform for businesses. He holds a BS in Information Systems Science from Salve Regina University and is a proud alumnus of Silicon Valley startup incubator, Y Combinator.
Hilary Saunders
Chief Broker Officer & Co-FounderHilary Saunders
Chief Broker Officer & Co-FounderAs Side’s Chief Broker Officer and Co-Founder, Hilary Saunders knows firsthand the growing pains associated with opening your own brokerage. Following a successful career in real estate litigation, Hilary leveraged her customer-service focused nature working as a Broker Associate with Coldwell Banker. In 2012, her entrepreneurial spirit led her to open a boutique brokerage in San Francisco, as well as a law firm focused on estate planning and real estate transactions. Hilary holds BA degrees in Communications, German, and Accounting from the University of San Diego; and JD and L.L.M. Taxation degrees from Golden Gate University. At Side, Hilary’s mission is to ensure all Side partner agents have access to top-tier customer service, business management, legal, and brokerage teams to accelerate their success.
Elizabeth Tse
Chief Operating OfficerElizabeth Tse
Chief Operating OfficerElizabeth Tse is Chief Operating Officer at Side, where she oversees customer launch, brokerage operations, people operations and IT. Prior to Side, Elizabeth was SVP, Operations at Upwork for 7 years, responsible for trust & safety, customer success, global payments, and customer support. She also served as a COO for Samasource, a non-profit that provides online work to women and youth in Africa and South Asia. Previously, Elizabeth was VP of Global Billing, Payments, and Collections at eBay and held senior positions at Zuora and Providian Financial (now JP Morgan Chase). Elizabeth holds an MBA from Cornell University and a BA in Psychology from Yale University.
Michelle Denogean
Chief Marketing Officer
DARREN JOHNSON
Chief Revenue OfficerDARREN JOHNSON
Chief Revenue OfficerAs Side’s Chief Revenue Officer, Darren Johnson oversees the sales, marketing and agent success organizations, ensuring alignment for the go-to-market organization. With over 20 years of experience in digital marketing and e-commerce sales leadership, Darren brings a track record of building great teams and delivering scalable, process-driven growth. Prior to Side, he was Chief Revenue Officer at Bloomreach, where he grew the firm’s revenue to > $60 million ARR while being responsible for sales, customer success, sales development and the partner channel. He has also held senior leadership sales roles at Adobe, Omniture and ATG. Darren has a BS in Economics from Cal Poly San Luis Obispo.
BRYAN SMITH
VICE PRESIDENT OF PARTNERSHIPSBRYAN SMITH
VICE PRESIDENT OF PARTNERSHIPSA veteran technology sales executive, Bryan Smith brings a track record of success in emerging business and startup environments to his role as VP of Partnerships at Side, where he heads up the Ambassador team. Prior to Side, he built and scaled a successful sales organization (from three representatives to over 170 sales, service, and business development employees) at LoopNet, the #1 online marketplace for commercial real estate. While there, he was also instrumental in growing revenues from $3MM to $90MM+, and played a pivotal role in a rare double-exit event (IPO and acquisition). In addition to a passion for leadership, Bryan’s interests include investing, consulting, advising, teaching, and coaching youth sports. Bryan holds a BS in Economics from Santa Clara University.
Katherine Morris
VICE PRESIDENT OF PRODUCTKatherine Morris
VICE PRESIDENT OF PRODUCTKatherine is a Silicon Valley product management veteran with over two decades experience developing beloved SaaS offerings. As VP of Product at Side, Katherine leads the product management and design teams, ensuring Side offers the best agent and broker technology solutions in the industry. Prior to Side, Katherine led product at Khan Academy, where she helped them scale to serve 19 million learners. Previously at Intuit, she held several product leadership roles focused on delighting small businesses and growing QuickBooks to a billion dollar business. Katherine holds an MBA from Harvard University and a BA from Stanford University.
RYAN SMITH
VICE PRESIDENT OF ENGINEERINGRYAN SMITH
VICE PRESIDENT OF ENGINEERINGA Bay Area tech veteran, Ryan Smith brings more than 20 years of product and software engineering experience to his role of leading the engineering team at Side. Prior to Side, Ryan was VP of Software Engineering at LendingClub, where he was responsible for the borrower side of their platform and helped grow their engineering team 4x in his first two years. Ryan has also held previous engineering leadership roles in diverse industries, including Salesforce, PayPal and Cisco. Ryan holds a BS in Mechanical Engineering from UC Berkeley.
MANAGING BROKERS/
Leslie Guiley
Designated Broker of Arizona
Casey McLoed
Managing Broker of California and Employing Broker of ColoradoCasey McLoed
Managing Broker of California and Employing Broker of ColoradoAs Managing Broker of Northern California, Casey McLoedis focused on supporting Side’s Northern California expansion efforts by providing managerial support and regulatory guidance to partner agents in the area. Prior to joining Side, Casey served as the Sales Manager of two top-performing offices at one of the largest independent real estate companies in the Sacramento region. An active leader with the California Association of Realtors (C.A.R.), Casey serves as the 2020 Region 3 Chair and is a member of the Legislative and Federal Committees. In the past, he also served in C.A.R.’s Transaction and Regulatory Committee, Business and Technology Forum, and as a region representative of the Standard Forms Committee. As a NAR Director, Casey is heavily involved in several RPAC Committees, and is a member of the 2020 NAR Leadership Academy.
SPENCER KRULL
Managing Broker of Southern CaliforniaSPENCER KRULL
Managing Broker of Southern CaliforniaSpencer Krull is the Managing Broker of Southern California for Side. With over 17 years of experience as a licensed real estate agent, broker, trainer and coach, he brings unparalleled local expertise to his role of supporting Side’s elite Southern California brands and partner agents. Known for his ability to understand and navigate the nuances of complicated deals, Spencer previously served as the General Manager of ultra-luxury brokerage, Westside Estate Agency, where he oversaw their Beverly Hills and Malibu offices. He holds a BS degree in Radio/Television/Film Writing from Northwestern University.
Lisa Swanson
Managing Broker of California & Massachusetts
Donnie Pingaro
Managing Broker of FloridaDonnie Pingaro
Managing Broker of FloridaAs the Managing Broker of Florida and VP of Florida Operations, Donnie leverages 28 years of real estate experience to help Side partner agents establish, grow and develop their own local boutique brands. Prior to Side, he founded ISG Asia, home to Florida’s largest Mandarin-speaking sales team. Donnie currently serves as a National Board Member at AREAA, the largest Asian trade association nationwide, with over 17,000 members. He is the Co-Chair of the 2020 AREAA National Convention, and he previously served as Vice President at AREAA Global. Early in his career, he created Ocean Insiders, a luxury brand that serves Fisher Island, where he facilitated over 5,000 island transactions. Donnie holds an MBA from the University of Miami.
Leslie Johnson
Managing Broker of Georgia
Will Wiard
Managing Broker of Washington D.C, Maryland, & Virgina
John Wollberg
Managing Broker of New York
Kerry Price Doub
Broker-in-Charge of North Carolina & South Carolina
Steve Merkle
Managing Broker of Ohio & Kentucky
Tamara Taylor
Managing Broker of Oregon
Cathy Treviño
Managing Broker of TexasCathy Treviño
Managing Broker of TexasRespected real estate industry veteran, Cathy Treviño, brings over 23 years of experience to her role as Managing Broker of Texas for Side. In her role, Cathy supports partner agents in establishing, growing and developing their own boutique agencies, and oversees partnership expansion. Prior to Side, Cathy managed two of the largest brokerages in Houston. An active member of the real estate community, she serves as a Regional Vice President and Vice-Chair for Risk Reduction for Texas REALTORS®, Chair for Risk Management and Vice-Chair for Houston Association of Realtors (HAR) and as a Board Director for National Association of Realtors (NAR). Cathy also holds designations as a Certified International Property Specialist (CIPS), Texas Realtor Leadership Professional (TRLP), At Home With Diversity (AHWD) and Short Sale and Foreclosure Residential Specialist (SFR).
